ROYAL CANIN<sup>®</sup> DibevoHow to grab their attention
How do you really grab the attention of potential clients during a busy exhibition? To achieve our goal we employed a Stop – Hold – Close approach for ROYAL CANIN® in the form of an interactive quiz. Visitors had to compete against one another with the end-of-day winner receiving a ROYAL CANIN® Fatboy.
As an added bonus to brand visibility, the quiz also provided insight into the target market’s knowledge of the product range. Salespeople gained insight into client awareness, making their sales conversations much more effective. Visitors enjoyed a game for a chance to win, and the brand gained valuable insight – it really was a win-win.
<strong>The perfect combination</strong><br>At the Dibevo exhibition we combined technology and storytelling to make an experience that was genuinely engaging, fun and informative. To make it as effective as possible, the quiz was clear and easy to follow with well-planned navigation systems and user interfaces.
We not only created the technology, but we also designed the booth itself, ensuring it stood out and clearly communicated ROYAL CANIN<sup>®</sup>’s branding. Recognizable and stylised, visitors could easily navigate the on-site booth.
<strong>End-to-end</strong><br>From start to finish, we created the concept, built the technology and designed an end-to-end experience to engage visitors and give ROYAL CANIN<sup>®</sup> positive exposure and invaluable knowledge of their market – all with a simple, fun quiz.
“We combined technology and storytelling to make an experience that was genuinely engaging.”