JDE – 20 Years Senseo<sup>®</sup>
Did you know that the famous SENSEO® machine and coffee pads are on the market for over 20 years already? Together with the SENSEO® team we’ve created a 360 degrees campaign to celebrate this milestone with all those enjoying a fresh cup of SENSEO® coffee.
It all starts with a visual
SENSEO® is all about creating family moments, enjoy a cup of coffee with the ones close to you, creating memories together for over 20 years already! Another subject SENSEO® keeps close to heart is sustainability. Working hard to improve the planet and environment is one of the key values and is something that needs to present in the developed visuals.
<p>Our art-directors have worked hard to create a key visual that suites the message SENSEO<sup>®</sup> wants to convey. The key visual has been built from the ground up. From initial sketches to actual on-site photography and finally the editing.</p>
The key visual has been built from the ground up. From initial sketches to actual on-site photography and finally the editing.
<p><strong>Celebrate with the fans.</strong> <br> To make sure the fans are aware of this campaign we’ve made sure that the communication flows through several channels. The first channel is instore.</p>
<p>Eye catching displays, life-sizers, shelf dividers and shelf cards were created to communicate the campaign on the shopper floor. In every asset we’ve created the key visual is the main subject. Showing what SENSEO<sup>®</sup> is all about.</p> <p><strong>Tag it</strong> <br> Moving media is a big part of the campaign. The celebration has been broadcasted on social media, television, YouTube and more. Therefor a tag on that meets the requirements of the campaign’s communication has been created.</p>
<p><strong>Interact with the audience</strong> <br> We’ve created an easy to play and fun game to create interactivity online. With simple game mechanics that are easy to learn and addictive to play, the user can obtain knowledge about SENSEO<sup>®</sup> over the past 20 years and do something good for the environment. <span style="color: #FFAA00;">For every subscriber SENSEO<sup>®</sup> plants a tree to help improve the environment</span>.</p> <p>To make sure everyone can access the game, we optimized it for desktop, tablet and mobile devices. Being web-based ensures it runs smoothly on Windows, MacOS, iOS and Android,</p>
With simple game mechanics that are easy to learn and addictive to play.
<p>During the campaign, a relaxing weekend in the woods and SENSEO<sup>®</sup> machines were awarded to gamers and the game proved to be a lot of fun– not just for the younger generation but older consumer base too.</p>
<p> <strong>Social media</strong> <br> The campaign has been promoted on all the common social media channels as well. With eye catching videos, all the posts and stand out on your time line. </p> <p> <strong>The 360 degrees</strong> <br> We developed a complete visual package to engage customers through social media. With the tag-on for TV as the cherry on top this campaign is a perfect example for an end-to-end masterpiece! </p>
“For every subscriber SENSEO<sup>®</sup> plants a tree to help improve the environment.”