Start of Life

Bonding with a best friend
Nowadays, consumers are far more conscious of their purchase decision and pet food is no different. The market is awash with brands claiming to be the best, healthiest, most sustainable and so on. It can be hard to know what’s best for your pet – especially when age, breed, and physical qualities all play a part in finding what’s best for your best friend.

To educate and involve the consumer, we developed an instore campaign focused on the development of your ‘newborn friend’. The ROYAL CANIN^® – Start of Life yearbook makes it fun and easy to learn everything about your pet. It helps you bond with your new best friend – whether puppy or kitten – and be fully engaged with their development and to guide you as a new pet owner through the first year of his life.

Start of Life yearbook The yearbook comprises different sections centered around the growth of your puppy or kitten. Customers can track special moments and add pictures, so they’ll have something to look back on too. Understandably, ROYAL CANIN® are experts on pet development, and we leveraged this to create a book not only full of practical advice but also a joy to use.

In-store excellence To make sure this premium book gets acknowledged instore, we created all the instore communication for the campaign. Displays to wobblers, shelf cards to window stickers. We developed a complete visual package to engage customers, emphasising the benefits of healthy pet food while elevating ROYAL CANIN® brand. So consumers could become better informed about the development of their new best friend.

“ROYAL CANIN® are experts on pet development…, we leveraged this to create a book not only full of practical advice but also one that’s a joy to use.”